Fintech gets SaaSy


At Core Innovation Capital, we focus on aligning profit margins with customer impact as we believe the largest businesses ultimately do right by its stakeholders, particularly its customers. En route to maximizing impact, we have supported many outstanding founders building innovative direct-to-consumer (D2C) fintech startups, from Nerdwallet, which shepards people into the right financial products, to Opportun, which lends to underserved communities, to Trim, which automatically cancels your unwanted subscriptions. While D2C fintech remains a core piece of the puzzle, we believe the next wave of category-defining fintech startups will come to you, perhaps counter-intuitively, not through a traditional financial services application, but through B2B software products.

Author: David Roos

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